The NEW Lessons Learned from This Year's Mystery Shopping Benchmark Study

In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience. 

For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution. 

Highlights include: builder story (30%), asking for the sale (45%), and model demonstration (84%)—plus practical guidance for sales leaders on getting out of the office and back into the field where performance is built.